Marketing Bytes
I’ve fallen a bit off the blogging wagon in the last few weeks because of travel for work, a new agency of record agreement and a lot of deliverables, not to mention trying to spend some family time. As a result there is a bunch of news that I’ve thought about over the last few weeks and just haven’t had time to write about. To try and catch up here are some quick bytes.
- I’m beta testing Viigo’s Tango release and am very happy with it so far. There are a few key parts of the program that are missing, both functionality that isn’t live yet and some old features that seem to have been left out, but overall this is a great upgrade. More details later.
- There’s a generation gap of sorts when it comes to social networking and web 2.0. While over 50% of adults regularly use text messaging, blogging or social networking to stay in touch, boomers are sticking with email to communicate with friends and family.
It looks like travel is going to be a big part of my summer, but I forgot my BlackBerry charger when I was in San Francisco earlier this week. At the airport I picked up a PowerUp EarHugger which was a godsend. It will charge my BlackBerry from a standard outlet, a car’s lighter, USB, and a 9 volt battery. Damn, that’s some kind of useful!- Thank you San Francisco International Airport for your little work pods by the United gates. In about an hour before my flight I cranked out a serious amount of email and dealt with client issues thanks to a real chair a little desk place space, an outlet and T-mobile access making my travel home more relaxed and less of a burden on my co-workers.
- Being on the first Google Search Engine Results Page is more important than ever. Jupiter Research is showing that the number of users who only view the top 3 results is now up over 25% and about 41% only look at the first page. To put that in context in 2002 only about 32% stopped at the first page of results. Are we getting better at searching with longer, more defined queries? Are we more likely to blame ourselves when the results are not what we expect and do a second search? Whatever the reason clearly SEO is critical as is a wide variety of media in order to capture a greater amount of SERP shelf space with universal search.
- Google’s has a 61% share of mobile search, which is roughly the same as their share online too. That despite the hordes of traffic from the iPhone and a nice set of utilities for the BlackBerry. Frankly it makes you wonder why it isn’t higher.
- Then again the hype about the iPhone seems over done considering that it’s market share is dropping while BlackBerry’s is rising. That BlackBerry users continue to increase is no surprise with IT departments scooping them up by the barrelfull for corporate employees, but Palm’s share is rising too? Hmmmm.
I know that Comcast is supposedly running a bandwidth throttling test in Warrenton, VA, Chambersburg, PA and possibly Colorado Springs, CO, but I swear that I see it at home when FTPing 20MB+files at home. Come on Comcast do you really want me to switch over to Verizon that badly?- I’m one of the 16% of the working world who is hyper-connected, but then again all online marketing professionals either are or should be. If yours isn’t, wonder to yourself why they aren’t trying new things and looking in new directions. If they are ask them how they stay grounded with your audience who isn’t.
There’s more of this to come, but in the interest of actually posting something for a change I’ll save that for later this week.
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