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Sheena, our office manager dressed as me for Halloween. I’m the one on the right. addthis_url = ‘http%3A%2F%2Fttrumble.com%2Fnot-my-halloween-costume%2F’; addthis_title = ‘Not+My+Halloween+Costume’; addthis_pub = ‘TTrumble’;

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It’s small, it doesn’t affect me a lot, but it’s a pain and there’s an easy fix. So please do something about it. If you send me an email and you want me to click through to your website do NOT make the mobile version of that site different from the browser version. Boston Business [...]

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Here is another of my old posts from a now defunct blog, originally posted 6/13/07. Ask five different people what “Web 2.0″ is and you’ll probably get five different answers, but it all boils down to new ways of interaction and communication online. Blogs, social networks (like MySpace, Friendster and LinkedIn) and other user-generated content [...]

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Spartan Internet Consulting Corporation has an interesting index of political performance which scores the candidates and parties based on their online activity and ranks them in comparison to each other. Each of the 650 factors is assigned a specific weight, based on how far reaching and reliable the source data is. For example, a user [...]

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Dr. Michael Wesch of Web 2.0 … The Machine is Us/ing Us has a new video. While not as awe inspiring as the first, it’s better than most and makes me want to stop working tonight and pickup “Everything is Miscellaneous” again. addthis_url = ‘http%3A%2F%2Fttrumble.com%2Fnew-wesch-video-information-revolution%2F’; addthis_title = ‘New+Wesch+Video+%26%238220%3BInformation+R%2Fevolution%26%238221%3B’; addthis_pub = ‘TTrumble’;

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In yesterday’s times there was an article called Are the Red Sox Ready to Become the Yankees? and then here’s a nice Op Ed piece Death to the Underdog. Both articles are worth the read and neither article is as damning as their titles would lead you to believe. addthis_url = ‘http%3A%2F%2Fttrumble.com%2Fred-sox-in-the-grey-lady%2F’; addthis_title = ‘Red+Sox+in+the+Grey+Lady’; [...]

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Hard data from Deloitte reinforces the value of the Cluetrain “markets as conversations” idea. According to a study released earlier this month, 62% of consumers read consumer-written product reviews on the Internet and of those that do 82% make purchase decisions based on those reviews. Not only that, but 69% of consumers then pass that [...]

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Here is another of my old posts from a now defunct blog, originally posted 6/27/07. The Internet is a fluid medium that encourages revisions and updates to keep sites fresh and relevant. But that can’t happen if making those changes is too time-consuming or expensive. Making the right decisions now about how your website is [...]

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While yesterday’s Q3 earnings report that showed 46% profit increase is staggering in itself, George Reyes stated that “aggregate paid clicks grew approximately 45% over Q3 of last year, and increased approximately 5% over Q2.” Wow, 45% growth in a year for SEM alone! That reinforces Marketing Sherpa’s report on the pressure that growth of [...]

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Interesting article by Rupal Parekh in Ad Age the other day. Unilever Youth Teach Vets the ABCs of Digital How do you ensure valuable senior executives don’t lag behind? One way is to institute a so-called reverse-mentoring program that pairs rookie marketing executives with senior execs. The reverse-mentoring program is designed to get the organization [...]

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