Trumblog

Gonna have to give up my 12 cup a day habit if I want to stay cool. Watch Out, Starbucks: A Good Night’s Sleep Is the Latest Trend Remember how somewhere along the way it just became normal to obsess about the ingredients in our food, and whether we were getting enough exercise, and were [...]

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Here is another of my old posts from a now defunct blog, originally posted 7/02/07. Last week’s Edison Media Research report Five years later: Media Perceptions from 2002 to 2007 named the internet as the “most cool and exciting” medium beating television, radio and newspapers. In the categories “used more lately”, “most essential” and most [...]

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The Pew Internet & American Life Project released a new report E-patients With a Disability or Chronic Disease that paints an interesting picture of adults with disabilities or chronic disease states as being less likely to go online, but when they do use it more and the information that that they find there having a [...]

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Data Junkie has produced a great map of the distribution of social networks around the globe. This map has been fascinating me ever since I saw it a few days ago. They also have a nice chart of the countries that specific social networks are succeeding in. Some notes Orkut leads in the Indian subcontinent, [...]

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MarketingSherpa’s fourth annual edition of its Search Marketing Benchmark Guide was released recently and it’s content has been slowly filtering out in posts from bloggers such as Search Engine Guide’s Manoj Jasra and Search Engine Watch’s Kevin Newcomb. Here are some key points The search marketing industry is still expanding rapidly – as much as [...]

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This is a great bit of research on the affect of universal search and personalized search on SERP scanning. The results clearly indicate that optimized results impact the manner that users review a page both chunking related content and focusing on images. Clearly better, more focused content that is more appealing to audiences and optimized [...]

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Lovin’ the new term “passionista” though it seems basically like a cross between Malcolm Gladwell’s Mavens and Connectors from The Tipping Point. Passionistas are highly-engaged consumers spending more time with online content, visiting websites 3 times to every one time for a typical visitor and spending 6 minutes there compared to 1. But passionista’s real [...]

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