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Social Researchers Make the Most of Consumer Generated Content

I’ve written about product reviews promoting purchasing and Passionistas who write and share that content, but today I learned about a new group “Social Researchers”. Social Researches (and they really need a better name to complete with those Passionistas) are those among us that use consumer reviews the most. PowerReviews™ in their “Social Shopping Study [...]

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Most Multitask While Online

I thought that it was just my wife and I who sit on the couch with our laptops while watching TV, but it looks like there are a lot of us doing it. According to a recent study by Burst Media 82.4% of respondents were doing something else while online. Activity % Watching television 58.3% [...]

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Most Searchers Use 2 and 3 Word Phrases

OneStat published some interesting data that indicates that most people use 2 and 3 key word phrases when using search engines. Length of Keyword Phrases # of words % of searches 2 31.91% 3 27.02% 1 15.22% 4 14.75% 5 6.49% 6 2.68% 7 1.12% 8 0.48% 9 0.22% 10 0.11% Searchers have learned that [...]

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