Trumblog

I’ve written about product reviews promoting purchasing and Passionistas who write and share that content, but today I learned about a new group “Social Researchers”. Social Researches (and they really need a better name to complete with those Passionistas) are those among us that use consumer reviews [...]

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I thought that it was just my wife and I who sit on the couch with our laptops while watching TV, but it looks like there are a lot of us doing it. According to a recent study by Burst Media 82.4% of respondents were doing something else while online.

Activity
%

Watching television
58.3%

job-related activities
33.0%

reading a book
31.1%

reading [...]

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OneStat published some interesting data that indicates that most people use 2 and 3 key word phrases when using search engines.

Length of Keyword Phrases

# of words
% of searches

2
31.91%

3
27.02%

1
15.22%

4
14.75%

5
6.49%

6
2.68%

7
1.12%

8
0.48%

9
0.22%

10
0.11%

Searchers have learned that 1 word phrases just aren’t providing the targeted results that they are looking for and therefore branch out into longer keyword phrases. In [...]

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