Trumblog

Don’t Expect Much Social Media From Me Today

My BlackBerry died again on Wednesday so while I await a real replacement I’m rocking this beat up BlackBerry 8700.  I tried adding a few apps to help with Social Networking, but the old gal’s not having any of it (and since I’ll be handing her back on Monday I’m not jumping through any hoops [...]

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For Social Network Success Provide Multiple Ways To Reconnect Your Social Graph

I used to be very active on Yelp. I hadn’t added any new reviews in a while, but yesterday I wanted to give a little love to the taco stand where I’ve been getting lunch lately so I added a review and while I was there thought that I’d update my friend list. I go [...]

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iAd Questions

This weekend I was accused (lightly) of pontificating so instead today I’m asking a bunch of questions in the hope of getting some answers about iAds. How is an iAd different from an app? If I have put all the effort into developing an app, like the Toy Story III one demoed by Steve Jobs, [...]

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Digital Spring

It is really spring in New England. Not the dark, rainy, miserable season where blossoms and crocuses are beaten by cold, heavy rain till they are quickly lost and then rapidly followed by 80 degree full on summer. This year it is like the springs of my youth in Washington, DC where buds and tulips [...]

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Review: Twitter Application For BlackBerry

Twitter has joined the ranks of other social networks and social media sites like Facebook, Flickr, Foursquare and LinkedIn and now Twitter has an official BlackBerry application.  I’m pleased to say that despite the significant issues that I had with the beta version of this app that I had a couple weeks ago and Twitter’s [...]

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Complex Campaigns: More Steps, Less Return

Sometimes online social media campaigns are just too complicated for their own good.  Case in point, Wrigley’s 5 React gum experience.  Let me quickly run through the 12 steps of this campaign for you. Go to 5React.com Select “Are You Ready?” to begin their “personalized sensory experience” Connect with Facebook Watch a Flash-based movie with [...]

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Tagxedo: Outstanding Tag Cloud Creator

Tagxedo is an amazingly easy and flexible tag cloud creator that was just launched.  It allows you to upload text, point it to a url  or even use data (though I’m not sure how that is achieved, in order to generate a tag cloud that you can then customize the color, font, text direction, shape [...]

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It’s The Network Stupid

In the last month I heard Evan Williams of Twitter speak at South by Southwest and Dennis Crowley of Foursquare speak at the Boston Ad Club.  I couldn’t help but notice that a topic that came up for each of them was that rather than focusing on the features or the interface of their applications [...]

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Deliverying Breakthrough Ideas Or Just Great Marketing

I was in a presentation about breakthrough ideas the other day.  We went through ads and campaigns from 2009 that used had energy and excitement behind them, but ultimately I couldn’t see how any of these ideas were truly breakthrough. Letting your fans know about special offers via Facebook and Twitter, not breakthrough.  Those mediums [...]

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Foursquare And The Rise of Location Based Social with Media Dennis Crowley

Following is a liveblog of a conversation between Dennis Crowley, Co-founder of Foursquare, and Wade Roush, Xconomy’s  Chief Correspondent, that took place at the Boston Ad Club on April 5, 2010.  During the discussion they talked about the founding of Foursquare, issues that Foursquare is facing in growth and specifically how they are working with [...]

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