Trumblog

Last week there was some hubbub over Eiso’s calendar of pinup girl X-rays. Some thought they were very creative in using a common product calendar subject (think Perelli tires) in a unique way that suited their product. Others thought that it was just a new take on a stereotypical image. I guess that I agree [...]

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Unlike what you were probably taught in school atoms don’t actually look like a miniature solar system with the nucleus surrounded by electrons in perfect little elliptical orbits. The electrons actually form a cloud around the nucleus where the electrons “could” be at any time. In other words those electrons are not in a standard [...]

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Over the last few months at Jack Morton I’ve been working with the team producing videos for Gillette to be posted on YouTube and a variety of other social video sites around the web.  Well, they are finally wrapped, posted and generating millions of views.  Watch and enjoy. What’s the Perfect Length for Your Man? [...]

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A few short short notes on what’s up here on the Trumblog. First, I updated to WordPress 3.o.  It was uneventful, except that in order to use the auto-upgrade I needed to deactivate all of my plugins and then re-activate them all again once the upgrade was complete.  It was a good excuse to review [...]

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The belief that one’s own view of reality is the only reality is the most dangerous of all delusions. – Paul Watzlawick Not a week goes by when I’m not talking with someone who makes a sweeping generalization about how people act based solely on their own personal experience.  I know that I get caught [...]

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Amongst the many things that I love, two that I love the best are coffee and bacon. Now like the Reese’s Peanut Butter Cup you got your peanut butter in my chocolate ads, here are two great tastes that taste great together in one steaming hot mug.  At $7.49 for an 8oz bag Maple Bacon [...]

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You don’t need to make a grand gesture to deliver a brand experiences.  As a matter of fact the best brand experiences are found in the details.  Take for example this registration form for the Omni Hotels & Resorts loyalty program and the salutation options.  Beyond the standard Mr, Mrs, Ms, Miss and Dr options [...]

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