If you don’t know about HONK!, here’s the deal. Every October brass bands from around the world make their way to Somerville, MA for a day of musical luniness and a parade to Octoberfest in Harvard Square. Oh and it’s this weekend, October 9th and 10th, 2010. I’m not talking ho-hum, oom-pa-pa, 76 Trombones kinds [...]
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Loading ...The Digital Media Brain Summit: How to Survive and Thrive in the Evolving Digital Advertising Landscape was perhaps the most depressing panel that I’ve attended at FutureM so far. These were big brands and a big agency struggling over the impact of digitization of media and advertising on the role of agencies. This has led [...]
(No Ratings Yet) Loading ...Fortunately torrential downpours seemed to keep a lot of people away from Wednesday afternoon’s session on The Future of Digital Strategy session because only the few of us who braved the storm got some excellent insights into what decision makers on the client side are thinking about initiatives for the coming year, their attitudes about [...]
(No Ratings Yet) Loading ...FutureM’s opening night event was a nice mix of fun and information. I’ll leave the networking, reconnecting and drinks to your imagination and focus on the panel discussion with Josh Bernoff (Author and Senior VP, Idea Development, Forrester), Chris Brogan (President, New Marketing Labs), Brett Keller (CMO, Priceline) and David Kenny (President, Akamai Technologies). The [...]
(No Ratings Yet) Loading ...This morning I attended the FutureM event Getting Serious About Social Media with presentations by Mike Lewis (@BostonMike VP of Marketing, Awareness) and Corissa St. Laurent (@CorissaCTCT Regional Development Director, New England, Constant Contact). The presentations were high level delivering the basics on social media to people just getting their feet wet. The beauty of [...]
(No Ratings Yet) Loading ...This is a live blog of the FutureM panel The Realities of Mobile Advertising which was held at MIT on Monday October 4, 2010. The panelists were Stephen Bagdasarian (Hill Holliday), Brenna Hanly (Mobile Catalyst, Mullen), Brett Leary (VP/Dir of Mobile Marketing, DIGITAS), William Nann (Director, National Advertising Sales) and Jon Phenix (VP Sales, Nexage) [...]
(No Ratings Yet) Loading ...If you are a marketer in Boston next week and interested in the future of marketing, especially digital marketing you have a great opportunity available to you because all next week is FutureM. FutureM is a series of events put on by agencies and marketers around Boston on everything from social networking to mobile marketing, [...]
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