Trumblog

Here is another of my old posts from a now defunct blog, originally posted 6/12/07.

You can’t convince management to let employees blog, and including user recommendations on your site is even scarier to them. A social network makes no sense for your business, and the marketing budget certainly won’t include a new site built with AJAX. So how do you keep your Web 1.0 site relevant in this Web 2.0 world?

First of all, it’s important to remember that people are still looking for information about your company, its services and products, and a Web 1.0 site is probably still be the best way for you to deliver that. Then take advantage of inexpensive and free Web 2.0 features to help your audience find and access your content.

Use social bookmarking tools like Del.icio.us and Digg to increase your search engine visibility and lead visitors to the most useful content on your website. Create RSS feeds and syndicate new content to your visitors so that they can access it where and when they want it, keeping your message top of mind. Create a company or brand profile on social networks and join the conversation including links to your site.

These are just a handful of ways that you can use Web 2.0. Do you use them? Do you have others? Share your Web 1.0+ experiences.