Trumblog

Borrell Associates have identified another justification for 9% share of political ad dollars going to the Internet as opposed to 60% for television.

Older, affluent voters remain the core of candidates’ political support, according to the Borrell report. The best way to reach the over-55 crowd is still TV, since most of that group spends less than an hour per week online.

“Given the demographic realities of the electorate, today’s heavy reliance on TV as the medium of choice among political advertisers makes perfect sense,” according to the Borrell study.

The study also agrees with Evan Tracey’s assessment that the internet is not an effective messaging tool for undecided voters.

Sure, you fish where the fish are, but what about effectiveness? Do these other mediums deliver messages as cost effectively or are campaigns paying to reach the wrong people? I’d love to know conversion rates for each media type and the cost per conversion. Our 9% of the ad dollars should be a point of pride that we in online marketing provide the best value and are doing more with less.

(No Ratings Yet)

 Loading ...