Trumblog

I love this quote from Bill Tancer, general manager of global research at Hitwise.

“The online focus of the last presidential election was all about blogs and their effectiveness in communicating with potential voters, in the 2008 Presidential election, the Internet’s role is changing from a one way communication channel to a two-way conversation enabled by social networking.”

The quote was in response to the data that traffic from specific Web 2.0 websites, including MySpace, Facebook, YouTube and Flickr, increased 205% from January 2007 to August. Ron Paul received the most traffic followed by Barack Obama and Hillary Clinton, but if that has to do with being a web darling, a popular candidate or exploiting Web 2.0 is up for debate.

Bill Tancer is exactly right, but it is up to the candidates to take advantage of the electorate’s desire for this conversation that social networking facilitates and not squander the opportunity. Making friends is one thing, but energizing them to get out the vote is quite another.

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