Trumblog

Unlike what you were probably taught in school atoms don’t actually look like a miniature solar system with the nucleus surrounded by electrons in perfect little elliptical orbits. The electrons actually form a cloud around the nucleus where the electrons “could” be at any time. In other words those electrons are not in a standard [...]

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I wrote previously about the preproduction work that has to be done by the event social agent before the event or conference in order to be set the stage and be prepared for the big day or few days when they’ll be actively engaged with attendees. Arm For Bear The event social agent needs the [...]

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You cannot expecting an event social agent to hit the ground running on the day of the conference.  Preproduction for the event social agent is just as important as for the rest of the event crew. There is plenty of work that needs to be done in advance so that he has the tools that [...]

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A colleague told me the other day that his client doesn’t want to use social media because once their content is “out there” then they have no control of how it is used or disseminated.  Of course what is interesting is that the client assumes that their content isn’t already “out there.”  Just because the [...]

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At our 1 Jack virtual meeting yesterday on the future of conferences I presented the following concept for a Event Social Agent who would attend every event and conference that we produce.  The following is a simplistic description of the position as naturally  pre and post event work should be included as well as development [...]

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