Trumblog

Alnylam.com MITX Interactive Awards Finalist

Alnylam, a client at my previous agency, is a MITX Inteactive Awards finalist this year in the Biotechnology/ Pharmaceuticals category.  Congratulations to the team that designed and developed the site and especially to our client who championed the design with management and maintained high standards throughout the development process.  This is an award that is [...]

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Solving the Online Healthcare Information Trust Gap

Two recent studies point out a disconnect of trust between doctors and patients and the material that they find online. Doctors like online product information, but don’t trust it. 79% of doctors want to get product information online, but only 27% of doctors trust the information on official pharma company websites. Only 15% liked to [...]

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Fewer But Deeper: Online Health Information and Chronic Diseases

The Pew Internet & American Life Project released a new report E-patients With a Disability or Chronic Disease that paints an interesting picture of adults with disabilities or chronic disease states as being less likely to go online, but when they do use it more and the information that that they find there having a [...]

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Study: Cell Phone Interference With Medical Devices Lower Than Thought

The BBC is reporting on a study out if the Netherlands that the interference of cell phones on medical devices was lower than originally feared. The study found that while 2G cell phones did affect devices, including intensive care ventilators, dialysis machines, external pacemaker machines, feeding pumps and air humidifiers, it also found that these [...]

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