I grew up without cable TV and I was shocked when I went to a friend’s house and realized that the stations they were paying for had commercials in them. Paying and still having to wait through commercials? Crazy. Eventually I learned that for cable, like newspapers and magazines subscriptions pay for a portion of [...]
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Loading ...I love both of these little marketing opportunities that caught my eye. You could almost miss them, unlike the bus shelters that I posted last week. And that is part of their charm. You discover them, are in on their secret and that makes you want to pass them on. The first is a spoof [...]
(No Ratings Yet) Loading ...These two gorgeous bus shelters are in Boston’s Copley Square and they are really well done. Not only does the decoration makes you stop and take notice, but it seems really sturdy and will stand up to the New England hazards of wet freezing weather and prankster college kids. However, there is one problem… enlarge [...]
(1 votes, average: 5.00 out of 5) Loading ...The majority of businesses in the United States have less than 100 employees and those same businesses deliver the greatest impact on our struggling economy. On the other hand big business is shedding jobs weekly, are leas nimble in our changing economy and work environment and have ceded innovation to the little guys. Small is [...]
(No Ratings Yet) Loading ...The Digital Media Brain Summit: How to Survive and Thrive in the Evolving Digital Advertising Landscape was perhaps the most depressing panel that I’ve attended at FutureM so far. These were big brands and a big agency struggling over the impact of digitization of media and advertising on the role of agencies. This has led [...]
(No Ratings Yet) Loading ...Fortunately torrential downpours seemed to keep a lot of people away from Wednesday afternoon’s session on The Future of Digital Strategy session because only the few of us who braved the storm got some excellent insights into what decision makers on the client side are thinking about initiatives for the coming year, their attitudes about [...]
(No Ratings Yet) Loading ...FutureM’s opening night event was a nice mix of fun and information. I’ll leave the networking, reconnecting and drinks to your imagination and focus on the panel discussion with Josh Bernoff (Author and Senior VP, Idea Development, Forrester), Chris Brogan (President, New Marketing Labs), Brett Keller (CMO, Priceline) and David Kenny (President, Akamai Technologies). The [...]
(No Ratings Yet) Loading ...This morning I attended the FutureM event Getting Serious About Social Media with presentations by Mike Lewis (@BostonMike VP of Marketing, Awareness) and Corissa St. Laurent (@CorissaCTCT Regional Development Director, New England, Constant Contact). The presentations were high level delivering the basics on social media to people just getting their feet wet. The beauty of [...]
(No Ratings Yet) Loading ...This is a live blog of the FutureM panel The Realities of Mobile Advertising which was held at MIT on Monday October 4, 2010. The panelists were Stephen Bagdasarian (Hill Holliday), Brenna Hanly (Mobile Catalyst, Mullen), Brett Leary (VP/Dir of Mobile Marketing, DIGITAS), William Nann (Director, National Advertising Sales) and Jon Phenix (VP Sales, Nexage) [...]
(No Ratings Yet) Loading ...If you are a marketer in Boston next week and interested in the future of marketing, especially digital marketing you have a great opportunity available to you because all next week is FutureM. FutureM is a series of events put on by agencies and marketers around Boston on everything from social networking to mobile marketing, [...]
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