Forgot to mention this a couple weeks ago when the latest release of Foursquare for BlackBerry came out, but the application has added a tab in the top navigation for Tips. The purpose of the screen is obvious enough, it’s a listing of tips for places near where you are and from each tip you [...]
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Loading ...Maybe it’s that I’m tired of winter myself. Maybe it’s the Canadian love afterglow from the Olympics. Maybe I just like the creative, the live event/ commercial mix serendipity, perfect timing, great editing (love the kid’s double take) and brand bulls eye, but I love this ad for Tropicana.
And the electronic press kit got picked [...]
(No Ratings Yet) Loading ...At Jack Morton we’re talking a lot about experience brands and shot videos from a bunch of us across all of our offices answering what is an experience brand. Here’s my answer and some of my favorites.
Elisa in Boston
Dan in Sydney
Kevin in London
Hanah in Chicago
Denise in LA
Watch all of the brand experience videos on the [...]
(No Ratings Yet) Loading ...The other week I blogged about a poster I saw urging bus riders to follow @celtics. Turns out that this is part of a full scale social media print campaign as I realized this morning when I saw this ad for their Facebook game.
The three social networks listed on the posters are Twitter, Facebook [...]
(No Ratings Yet) Loading ...I saw this poster on the bus into work the other day. While I’ve seen plenty of posters before with Twitter handles on them before those follower requests were just one touch point in a larger campaign. This is the first ad that I’ve seen where the only goal is to gain followers.
So my question [...]
(No Ratings Yet) Loading ...The Pew Research Center’s Internet & American Life Project came out with a report yesterday on Social Media and Young Adults and immediately I began to see articles and Tweets about how Teens don’t blog or use Twitter. As the father of a teen I can tell you that if there is one thing [...]
(No Ratings Yet) Loading ...As part of Jack Morton Boston’s 2010 Kickoff today I’m giving a presentation about Brand Community and specifically social media. The presentation is primarily a collection of inspiring creative and strategy from 2009 delivered in my typical fast and furious style. So if you were there and missed something or are just interested, here are [...]
(No Ratings Yet) Loading ...The reason why the picture of the front page of the Cambridge Chronicle is on the right is here is because Anthony Galluccio was a State Senator who was involved in a hit and run accident and then sentenced to jail this week for violating his probation for having alcohol on his breath. So [...]
(No Ratings Yet) Loading ...Years ago the company that I worked for was acquired. At the end of the company meeting where we were all welcomed into the new organization the president of the company buying us did a duet of Neil Young’s “Heart of Gold” with our creative director. Their president looked suspiciously like Dilbert’s pointy haired boss [...]
(No Ratings Yet) Loading ...Being in marketing and living in Massachusetts naturally I had to post this, on Saturday of course since the language is NSFW. Of course after writing that I realized that I’ve probably been involved in meetings with this level of language, so if you live in Massachusetts feel free to watch it in a conference [...]
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