Michael Phelps is the most discussed olympian, at least according to Nielsen Online who is tracking discussion about Olympic athletes on message boards and blogs. I don’t doubt it. In Korea last week during conversations with colleagues, cabbies and folks in the elevator America + Olympics = Michael Phelps. His distinctively spelled last name was […]
I’ve fallen a bit off the blogging wagon in the last few weeks because of travel for work, a new agency of record agreement and a lot of deliverables, not to mention trying to spend some family time. As a result there is a bunch of news that I’ve thought about over the last few […]
MicroSoft announced on Wednesday that there are exploring options for ad supported music. The situation that they proposed and demoed at Advance ‘08 is that a company or brand sponsors a concert. The Zune Social profiles for the artists performing at that concert would then have an ad for that company or brand […]
BIGresearch released a similar study to the one that I blogged about earlier.
“Technology is creating new media options faster than most people can assimilate and is causing more multitasking. Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn’t providing […]
While digging out from the mounds of email and posts that went unread while on vacation last month and taking care of the end of the year craziness I came across this little nugget that reinforces the value of social marketing.
Chris Cunningham at Freewebs dug deeply into Pew data on internet usage pulling out the […]
On Friday DRM took its last gasp and died as Sony, the last of the big four, announced that it would begin to sell it’s catalog on Amazon.com as mp3s. Who knew that it would all end so quickly?
DRM had been under fire for years when last February Steve Jobs posted his Thoughts […]
Based on these two articles, that both appeared in the same email this afternoon, it seems that we have a little disconnect.
Positive Outlook for Marketing Spend, Better Accountability and Analytics
CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008.
Ad Execs Pessimistic about Ad Budgets for […]
The value of user comments and reviews in driving trust, spreading the word and encouraging conversion has been pretty well documented, but now there’s data on the overwhelmingly positive nature of these reviews. A study from the Keller Fay Group and Bazaarvoice finds that in their survey of 1300 reviewers positive reviews outweighed negative […]
I’ve mentioned the following strip from last month a few times to friends as a turning point for me because reading it I identified with the pointy haired boss and thought that Dilbert was being a royal dick to him. Reading it now I think that it’s not as bad as all that, […]
Google alerts are a handy way of keeping tabs on what’s going on and being said online for people, companies, brands and ideas that you are interested in. Through Google Alerts you can have emails sent to any email address that you would like whenever a specific keyword phrase is found in new results […]
