Looking for something salty to get rid of my daughter’s cramps during competition I came upon this “healthy” snack. Yup, Multi Grain Pringles. Baked Doritos and Cheetos have been around for awhile and I sneered at them too, but somehow the Multi Grain Pringles really blew my mind. I suppose that I should be thinking [...]
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Loading ...I’ve written before about the danger of becoming a helicopter brand. The way to avoid this of course is to constantly deliver on your brand promise and then over deliver when you don’t. Case in point: This week I’m in Atlanta chaperoning my daughter and one of her friends at the Us Fencing Summer Nationals. [...]
(No Ratings Yet) Loading ...The most interesting trend in the development of the Internet is not how it is changing people’s ways of thinking but how it is adapting to the way that people think. – Steven Pinker Johnstone Family Professor, Department of Psychology; Harvard University; Author, The Stuff of Thought What viewpoint do you have? Are you changing [...]
(No Ratings Yet) Loading ...Last week there was some hubbub over Eiso’s calendar of pinup girl X-rays. Some thought they were very creative in using a common product calendar subject (think Perelli tires) in a unique way that suited their product. Others thought that it was just a new take on a stereotypical image. I guess that I agree [...]
(No Ratings Yet) Loading ...Unlike what you were probably taught in school atoms don’t actually look like a miniature solar system with the nucleus surrounded by electrons in perfect little elliptical orbits. The electrons actually form a cloud around the nucleus where the electrons “could” be at any time. In other words those electrons are not in a standard [...]
(No Ratings Yet) Loading ...You don’t need to make a grand gesture to deliver a brand experiences. As a matter of fact the best brand experiences are found in the details. Take for example this registration form for the Omni Hotels & Resorts loyalty program and the salutation options. Beyond the standard Mr, Mrs, Ms, Miss and Dr options [...]
(No Ratings Yet) Loading ...This weekend I was accused (lightly) of pontificating so instead today I’m asking a bunch of questions in the hope of getting some answers about iAds. How is an iAd different from an app? If I have put all the effort into developing an app, like the Toy Story III one demoed by Steve Jobs, [...]
(No Ratings Yet) Loading ...Sometimes online social media campaigns are just too complicated for their own good. Case in point, Wrigley’s 5 React gum experience. Let me quickly run through the 12 steps of this campaign for you. Go to 5React.com Select “Are You Ready?” to begin their “personalized sensory experience” Connect with Facebook Watch a Flash-based movie with [...]
(1 votes, average: 5.00 out of 5) Loading ...In the last month I heard Evan Williams of Twitter speak at South by Southwest and Dennis Crowley of Foursquare speak at the Boston Ad Club. I couldn’t help but notice that a topic that came up for each of them was that rather than focusing on the features or the interface of their applications [...]
(No Ratings Yet) Loading ...I was in a presentation about breakthrough ideas the other day. We went through ads and campaigns from 2009 that used had energy and excitement behind them, but ultimately I couldn’t see how any of these ideas were truly breakthrough. Letting your fans know about special offers via Facebook and Twitter, not breakthrough. Those mediums [...]
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