Sara Taylor is the former political director of the Bush White House and she has one idea [about what will be next in harnessing grass-roots political support via technology]. “We’re at a place in the country where almost everybody has a cell phone, but not many people have a smartphone, meaning a video-enabled phone. But [...]
Two recent studies point out a disconnect of trust between doctors and patients and the material that they find online.
Doctors like online product information, but don’t trust it.
79% of doctors want to get product information online, but only 27% of doctors trust the information on official pharma company websites. Only 15% liked to get information [...]
Michael Phelps is the most discussed olympian, at least according to Nielsen Online who is tracking discussion about Olympic athletes on message boards and blogs. I don’t doubt it. In Korea last week during conversations with colleagues, cabbies and folks in the elevator America + Olympics = Michael Phelps. His distinctively spelled last name was [...]
I’ve fallen a bit off the blogging wagon in the last few weeks because of travel for work, a new agency of record agreement and a lot of deliverables, not to mention trying to spend some family time. As a result there is a bunch of news that I’ve thought about over the last few [...]
MicroSoft announced on Wednesday that there are exploring options for ad supported music. The situation that they proposed and demoed at Advance ‘08 is that a company or brand sponsors a concert. The Zune Social profiles for the artists performing at that concert would then have an ad for that company or brand [...]
BIGresearch released a similar study to the one that I blogged about earlier.
“Technology is creating new media options faster than most people can assimilate and is causing more multitasking. Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn’t providing [...]
While digging out from the mounds of email and posts that went unread while on vacation last month and taking care of the end of the year craziness I came across this little nugget that reinforces the value of social marketing.
Chris Cunningham at Freewebs dug deeply into Pew data on internet usage pulling out the [...]
On Friday DRM took its last gasp and died as Sony, the last of the big four, announced that it would begin to sell it’s catalog on Amazon.com as mp3s. Who knew that it would all end so quickly?
DRM had been under fire for years when last February Steve Jobs posted his Thoughts [...]
Based on these two articles, that both appeared in the same email this afternoon, it seems that we have a little disconnect.
Positive Outlook for Marketing Spend, Better Accountability and Analytics
CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008.
Ad Execs Pessimistic about Ad Budgets for [...]
The value of user comments and reviews in driving trust, spreading the word and encouraging conversion has been pretty well documented, but now there’s data on the overwhelmingly positive nature of these reviews. A study from the Keller Fay Group and Bazaarvoice finds that in their survey of 1300 reviewers positive reviews outweighed negative [...]
