In the last month I heard Evan Williams of Twitter speak at South by Southwest and Dennis Crowley of Foursquare speak at the Boston Ad Club. I couldn’t help but notice that a topic that came up for each of them was that rather than focusing on the features or the interface of their applications [...]
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Loading ...I was in a presentation about breakthrough ideas the other day. We went through ads and campaigns from 2009 that used had energy and excitement behind them, but ultimately I couldn’t see how any of these ideas were truly breakthrough. Letting your fans know about special offers via Facebook and Twitter, not breakthrough. Those mediums [...]
(No Ratings Yet) Loading ...I know you. I’m friends with you (in real life none the less). I own your product. I use your service. I’m a fan (and not just in the Facebook sense of the word). I refer people to you and may have even given you some marketing advice (after you asked not unsolicited). You have [...]
(No Ratings Yet) Loading ...The following is my post last week on the Jack360 blog: Last week I was at South by Southwest interactive with a few colleagues from Jack Morton to listen and learn about what’s new in interactive, what people are thinking about and generally absorb the experience of having tens of thousands of developers, designers, writers, [...]
(No Ratings Yet) Loading ...Yesterday Amazon.com sent me an email that I might be interested in a reissue of Norah Jones’ album Come Away With Me: Green Box (Eco). Now I don’t know what they mean by a green box. Maybe it’s just the color green. Maybe it’s recycled. But clearly they are trying to cache in on the [...]
(No Ratings Yet) Loading ...The following is my post last week on the Jack360 blog: One of the most interesting questions that I’ve heard so far in my couple days at South by Southwest this week was asked by a presenter himself. The question was “What does social media failure look like?” Responses ranged from the Motrin Moms fiasco [...]
(No Ratings Yet) Loading ...The following is a live blog of a presentation by Kami Huyse and Anjuan Simmons on the impact, opportunities and best practices for management of social media in businesses. The presentation and discussion took place on Sunday March 14, 2010 at South by Southwest. The room where the presentation was held was packed and there [...]
(No Ratings Yet) Loading ...Forgot to mention this a couple weeks ago when the latest release of Foursquare for BlackBerry came out, but the application has added a tab in the top navigation for Tips. The purpose of the screen is obvious enough, it’s a listing of tips for places near where you are and from each tip you [...]
(No Ratings Yet) Loading ...Maybe it’s that I’m tired of winter myself. Maybe it’s the Canadian love afterglow from the Olympics. Maybe I just like the creative, the live event/ commercial mix serendipity, perfect timing, great editing (love the kid’s double take) and brand bulls eye, but I love this ad for Tropicana. And the electronic press kit got [...]
(No Ratings Yet) Loading ...At Jack Morton we’re talking a lot about experience brands and shot videos from a bunch of us across all of our offices answering what is an experience brand. Here’s my answer and some of my favorites. Elisa in Boston Dan in Sydney Kevin in London Hanah in Chicago Denise in LA Watch all of [...]
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