Ouch! Now I’ll admit that some of the websites that I’ve produced may have been unimpressive, but none of them were for the leadership of the free world.
Online Media Daily found that only 36% of people who visited Hillary Clinton’s site had a more favorable view of her after visiting her website HillaryClinton.com as […]
Borrell Associates have identified another justification for 9% share of political ad dollars going to the Internet as opposed to 60% for television.
Older, affluent voters remain the core of candidates’ political support, according to the Borrell report. The best way to reach the over-55 crowd is still TV, since most of that group spends less […]
Evan Tracey, chief operating officer for TNS Media Intelligence/CMAG offers the following observation on why politicians will not spend as much on online advertising as they do print, Television, radio, etc.
“[Campaigns] don’t find [online] to be an effective messaging tool for undecided voters late in the race, which is when most of the money is […]
Yahoo and the Associated Press teamed up for the first in a series of polls on the presidential candidates. Some of that data is below, but what I found interesting was this.
Unlike most Internet polls, this one is nationally representative because people are first contacted using traditional telephone polling methods, and are then followed […]
It’s not as if search engine marketing is cutting edge anymore or that that only a select few know about it. SEM is mainstream and that’s why I’m puzzled about the results of Rimm-Kaufman Group’s report Search and Politics ’08.
According to the study:
less than 50% of the Presidential Candidates are using SEM, and
more Republican […]
Spartan Internet Consulting Corporation has an interesting index of political performance which scores the candidates and parties based on their online activity and ranks them in comparison to each other.
Each of the 650 factors is assigned a specific weight, based on how far reaching and reliable the source data is. For example, a user who […]
Americans trust bloggers more than the Congress, Senate or the Media in general according to a recent survey by BIGresearch. That statement is going to get the press and what got my attention, but the good news is that over 70% of people don’t trust any of them.
Why is that good news? I am […]
I love this quote from Bill Tancer, general manager of global research at Hitwise.
“The online focus of the last presidential election was all about blogs and their effectiveness in communicating with potential voters, in the 2008 Presidential election, the Internet’s role is changing from a one way communication channel to a two-way conversation enabled by […]
Hitwise reports that Fred Thompson’s campaign www.fred08.com continues to lead other candidates in web traffic ( 34.73% market share) with web darlings Barack Obama ( 13.49%) and Ron Paul ( 12.88%) coming in second and third for the week ending September 8, 2007. It will be interesting to see […]
Nielsen/NetRatings is reporting that Barack Obama’s website attracted the most unique visitors in the month of July compared to any of the other presidential candidates at 717,000. Hillary Clinton’s site led with the longest time per visitor with 8:17. The top republican candidates in those two categories were Fred Thompson, who was undeclared […]
