Google is running an experiment with voting on search results to indicate which results you like or don’t like. Future searches will continue to show the results you vote for and hide results that you vote against. According to Google:
This experiment lets you influence your search experience by adding, moving, and removing search […]
It’s not as if search engine marketing is cutting edge anymore or that that only a select few know about it. SEM is mainstream and that’s why I’m puzzled about the results of Rimm-Kaufman Group’s report Search and Politics ’08.
According to the study:
less than 50% of the Presidential Candidates are using SEM, and
more Republican […]
OneStat published some interesting data that indicates that most people use 2 and 3 key word phrases when using search engines.
Length of Keyword Phrases
# of words
% of searches
2
31.91%
3
27.02%
1
15.22%
4
14.75%
5
6.49%
6
2.68%
7
1.12%
8
0.48%
9
0.22%
10
0.11%
Searchers have learned that 1 word phrases just aren’t providing the targeted results that they are looking for and therefore branch out into longer keyword phrases. In […]
While yesterday’s Q3 earnings report that showed 46% profit increase is staggering in itself, George Reyes stated that “aggregate paid clicks grew approximately 45% over Q3 of last year, and increased approximately 5% over Q2.” Wow, 45% growth in a year for SEM alone!
That reinforces Marketing Sherpa’s report on the pressure that growth of […]
MarketingSherpa’s fourth annual edition of its Search Marketing Benchmark Guide was released recently and it’s content has been slowly filtering out in posts from bloggers such as Search Engine Guide’s Manoj Jasra and Search Engine Watch’s Kevin Newcomb. Here are some key points
The search marketing industry is still expanding rapidly - as much […]
This is a great bit of research on the affect of universal search and personalized search on SERP scanning. The results clearly indicate that optimized results impact the manner that users review a page both chunking related content and focusing on images. Clearly better, more focused content that is more appealing to audiences […]
Here is another of my old posts from a now defunct blog, originally posted 6/10/07.
Ever wonder why your company’s website doesn’t always appear on the first page of results when you search? After all, your agency says they’ve “search engine optimized” it, you’ve paid your search engine marketing dues, what’s the deal?
As the online experience […]
Nielsen/NetRatings is reporting that Barack Obama’s website attracted the most unique visitors in the month of July compared to any of the other presidential candidates at 717,000. Hillary Clinton’s site led with the longest time per visitor with 8:17. The top republican candidates in those two categories were Fred Thompson, who was undeclared […]
I got the following email this afternoon. Names and facts are eliminated to protect the folks who I am using to make a point.
Thomas,
We were just googling [keyword].
Our old site is coming up as the first few listings.
Can you please ask Google to immediately get the old site off - and add the new […]
And here I thought that it was just a geek like me who would be interested in stuff like this, but the Boston Globe made SEM by presidential candidates front page news! Wired and a few blogs had already covered this issue, but I am glad that the Globe considers this front page news. […]
