Trumblog

Shaving Scenarios Gone Social

Over the last few months at Jack Morton I’ve been working with the team producing videos for Gillette to be posted on YouTube and a variety of other social video sites around the web.  Well, they are finally wrapped, posted and generating millions of views.  Watch and enjoy. What’s the Perfect Length for Your Man? [...]

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TweetDeck Hates Cross-posting Foursquare To Twitter Too

Anyone who follows someone on Twitter who cross-posts their Foursquare updates to Twitter knows how annoying it is.  If I want to know where you are then I’ll check Foursquare.  I’m not following you on Twitter for updates that you are at Starbucks again, unless there’s some value add to your update (like a special, [...]

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How To Check Your Facebook Privacy Settings

As I pointed out yesterday, if you are concerned enough about the privacy of your data on Facebook to consider deleting  your account then you should make sure that your data is restricted now rather than risk it being open to the public until Quit Facebook Day on May 31.  Therefore here are some tips [...]

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5 Things To Do Before Moving Out Of Facebook

So Facebook is pissing you off with their privacy policy and the loss of control of your data and profile and now you are thinking of closing your account.  I understand your frustration and while I’m not sure that I’ll be joining you, I won’t try to convince you to stay.  I will however leave [...]

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Don’t Expect Much Social Media From Me Today

My BlackBerry died again on Wednesday so while I await a real replacement I’m rocking this beat up BlackBerry 8700.  I tried adding a few apps to help with Social Networking, but the old gal’s not having any of it (and since I’ll be handing her back on Monday I’m not jumping through any hoops [...]

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For Social Network Success Provide Multiple Ways To Reconnect Your Social Graph

I used to be very active on Yelp. I hadn’t added any new reviews in a while, but yesterday I wanted to give a little love to the taco stand where I’ve been getting lunch lately so I added a review and while I was there thought that I’d update my friend list. I go [...]

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Review: Twitter Application For BlackBerry

Twitter has joined the ranks of other social networks and social media sites like Facebook, Flickr, Foursquare and LinkedIn and now Twitter has an official BlackBerry application.  I’m pleased to say that despite the significant issues that I had with the beta version of this app that I had a couple weeks ago and Twitter’s [...]

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Complex Campaigns: More Steps, Less Return

Sometimes online social media campaigns are just too complicated for their own good.  Case in point, Wrigley’s 5 React gum experience.  Let me quickly run through the 12 steps of this campaign for you. Go to 5React.com Select “Are You Ready?” to begin their “personalized sensory experience” Connect with Facebook Watch a Flash-based movie with [...]

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It’s The Network Stupid

In the last month I heard Evan Williams of Twitter speak at South by Southwest and Dennis Crowley of Foursquare speak at the Boston Ad Club.  I couldn’t help but notice that a topic that came up for each of them was that rather than focusing on the features or the interface of their applications [...]

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Foursquare And The Rise of Location Based Social with Media Dennis Crowley

Following is a liveblog of a conversation between Dennis Crowley, Co-founder of Foursquare, and Wade Roush, Xconomy’s  Chief Correspondent, that took place at the Boston Ad Club on April 5, 2010.  During the discussion they talked about the founding of Foursquare, issues that Foursquare is facing in growth and specifically how they are working with [...]

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