Trumblog

The other week I blogged about a poster I saw urging bus riders to follow @celtics. Turns out that this is part of a full scale social media print campaign as I realized this morning when I saw this ad for their Facebook game.

The three social networks listed on the posters are Twitter, Facebook and YouTube.  If Twitter is “retweet” and Facebook is “reconnect” then what is YouTube?  Review? Replay? The answer can’t be found on the Celtics YouTube channel nor can it be found on Celtics.com, where the “retweet” and “reconnect” language doesn’t appear at all.  None of that language is part of the campaign video below. If you find it I’m interested in knowing.  Leave a tip in the comments.

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