Diagraming the Optimal Internal Linking Structure
Physics arXiv has posted a diagram from Cristobald de Kerchove at the Universite Catholique de Louvain in Belgium that is his take on the optimal internal linking stricture for the Google algorithm.
I don’t know any details about the mathematical formulas Cristobald de Kerchove used to develop this, but the linking structure described here is a chain linking forward with links back to all previous pages. Therefore working from left to right the first page has 1 outgoing link to the next page, but incoming links from three other pages and a link back to itself. The middle page has 2 outgoing links, 2 incoming links and 1 link back to itself. The third page has 3 outgoing links and 1 incoming link as well as the 1 link back to itself. The first page clearly is getting the most out of this linking structure, though in a larger site the difference between pages would be less severe.
I’d like to know more about what assumptions this is based upon, but this is an interesting start for further investigation.


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