Trumblog

As I wrote about previously the event social agent is the representative at events and conferences who facilitates conversation about the event and supports the community on social networks.  Preproduction before the event is critical to success with the agent’s effort during the event itself, but the payoff is really once the event is over.  The nest has been made, the hatchlings fed and cared for now is the time when you see them leave the nest and fly.

Pull it all together

First of all there is some housekeeping to get done. Any media that you produced and has not already been posted needs to be online right away.  Check all your meta data. Missing presentations twitter handles, etc. all need to be tracked down and added to the rest.  Attendee and presenter Twitter lists need to be updated.  Keep looking for lake breaking media and status updates from attendees that weren’t added during the event itself.  In short wrap up all of thos loose ends and missing content that was dropped during the craziness of the event.

Shift the Website Strategy

This should have been planned well in advance, but now is the time to flip the switch on the change.  The  website needs to transitioning from event support to a community hub.  Conference  logistical information isn’t needed any more, don’t scrap it just archive the most important stuff.  Now the site needs to support the conversation that you have fostered. Point visitors to the good stuff about your conference whether it’s on your website or not.  Point visitors to all of the media online.  Summarize the best exchanges from the Twitter stream and promote further conversation. Is there some fabulous live blogging of the presentations?  Link to it.  Did someone shoot a fantastic video of the event?  Link to it?  Is there an conversation going on in the comments of a post about panel discussion? Link to it.

Build your network

Over the course of the event you met a lot of great people.  Make sure that you maintain that network so that you can activate it again for the next time.  Build a database of contacts with information on what interests them and what they are experts in so that you don’t have to rely on memory.  Send thank you emails, tweets, etc.  Let your network know that they were key to your event’s success and that you appreciate them.  It’s amazing how a little contact goes a long way as long as it is done in a human way.

Measurement

Here at Jack Morton measurement is built into every one of our engagements because measurement is critical to enhancing our work and proving its value.

• What was the engagement via social media?  How many views, downloads, retweets, replys?
• What was your reach across online and mainstream media?
• How many people were involved remotely vs on site?
• What was the retention of content?
• What is the likelyhood of attending again? Of attending in person rather than remotely?

These are just a sampling of questions that you should be trying to answer.  The most important metrics are the ones that are custom to your specific audience and event.

With this done you have set the stage for the next step in the conversation.  It may not be as vigorous or engaged as it was during the event or meeting itself, but it will pay off with excitement when the next event takes place and you have proven the value of involvement and attendance.  Good luck and well done.

Read my other posts on the event social agent.

(No Ratings Yet)

 Loading ...