Trumblog

A colleague told me the other day that his client doesn’t want to use social media because once their content is “out there” then they have no control of how it is used or disseminated.  Of course what is interesting is that the client assumes that their content isn’t already “out there.”  Just because the company didn’t tweet something doesn’t mean that it isn’t being twittered about.  Companies don’t own their news, citizen journalists are blogging about what goes on at conferences, user-groups and meetings all the time.

You know the old saying that you shouldn’t do anything you’d be ashamed to see on the 6 o’clock news?  Well rather than worrying about things turning up on the TV news that fewer and few people watch, assume that anything you do may be and probably will be twittered. The word is out there and you can keep your head in the sand or you can listen and engage.  I support the latter.  Acknowledgment this new sphere of engagement that people are involved with and take advantage of it to extend your event and support and activate the awareness that it generates.

Last week  I presented the concept of an event social agent, a representative at conferences and events who does just that.  The purpose of this role is to facilitate community on social networks by engaging attendees, aggregating content online and promoting the use of social networks.  The goal of that effort is to expand an event’s impact beyond the physical audience who attends and extended long past the time that it takes place.  These are all effects that enhance the brand, distribute your message and build interest in the next conference.

In my previous post I sketched out the concept and impact, but it’s clearly more complicated than my 6 slides.  What is the real scope of the work?  How much effort will this take?   I’ll go into detail about these questions in the next few days with posts on what the event social agent does before the conference, on the days of the event, and once it is done.  I’ll discuss the tools that are needed and the time that it takes.  I’ll give you some examples of how the event social agent interacts with the audience and what a day in the life of an event social agent is like for the pre, post and live phases of an event.

If you are interested read on.

Event Social Agent: Advance Work
Event Social Agent: Live At The Conference
Event Social Agent: Extending The Experience

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