Trumblog

Based on these two articles, that both appeared in the same email this afternoon, it seems that we have a little disconnect.

Positive Outlook for Marketing Spend, Better Accountability and Analytics

CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008.

Ad Execs Pessimistic about Ad Budgets for Nearly All Media

Ad execs are on the whole pessimistic about increases of their ad budgets for various media – except online – according to an Advertiser Perceptions survey of advertisers and agency media-buying executives.

(No Ratings Yet)

 Loading ...