Trumblog

Seth Porges’ post on CrunchGear yesterday on laziness killing Web 2.o brought some thoughts that I have been having about Web 2.o into focus. First of all Web 2.0 is not only about social networks like MySpace, Facebook and LinkedIn. Web 2.o’s social component encompasses sites like YouTube, Flickr, del.icio.us, Twitter and other sites that do not require maintenance of a profile.

The web has always been social. Back in the primordial ooze of ’94 and Mosaic we produced our personal sites and linked to our friends. The mere fact that there were so few of us online made it feel intimate and we were social. Fast forward a few years and Amazon.com is filling my bookcase based on reviews and recommendations. Is that not social? Are the blogs that exploded before Tim O’Reilly coined the term Web 2.0 not social?

So let’s separate the social aspect of web 2.0 and the technical component. As I’ve told my clients you do not need ajax or other technical solutions to take advantage of the social aspects of web 2.0. And on the other hand technical prowess does not necessarily mean that you are living up to the Cluetrain Manifesto.

Web 2.0′s social component is clear, but what makes that possible are the new applications, increased bandwidth and a generation that has grown up with the internet. Those elements together facilitate greater social activity online. So the idea that human laziness, which I don’t deny, will kill web 2.0 seems crazy. Will people stop updating their profiles? Absolutely. Will we get bored with social networks? I know that I belong to at least one dead network. But will web 2.o crash because of laziness? Not a chance. The desire to share and connect is too strong.

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