Trumblog

The keynote at South by Southwest by Evan Williams being interviewed by Umair Haque on Monday, March 15, 2010 received a horrible response for Ev’s rollout of @anywhere with no further discussion, softball questions and Umair Haque’s speaking at least as much as Ev about his pet theories rather than letting the CEO of Twitter speak.  Despite that there were some interesting points about Twitter and their philosophy that enlightened me about Twitter and social media in general.  Following is my live blog of the keynote minus my Twitter heckling and snarky comments.

RT @ALavelle: Twitter announces ad platform @anywhere

RT @heidimiller: Key benfits of @anywhere for site managers: more traffic, more followers, more conversation among fans.

RT @kimhollenshead: Whatever you assume @ the beginning of a biz is wrong. (via @Ev)

Twitter not a social network, it’s an information network

RT @sxswi2010: users are opting in to commercial messages, twitter (not social network, info network) is trying to improve the experience

Twitter devided into autonomous teams focusing on unique features/ tools/ tasks

RT @Kalabird: @ev: increasing signal to noise ratio and get that to people who care and give them better choices.

Parallel between Twitter the service and Twitter the company – transparency

Twitter: open or transparent? Open door let’s you come in and do things with your stuff.

Openness is a survival technique at Twiter, open to your ideas being wrong and change.

RT @adventuregirl: RT @socialnerdia: “We’ve debated openness vs transparency.. a door is open, a window is transparent”

Valuable data in the 50mm tweets each day, are you seeing the right tweets? Deals with Google and Bing help that.

Twitter optimizing system thru openness rather than hoarding data.

Vertical applications are the most interesting/ useful stuff going on in Twitter ecosystem.

Hardware device for twittering bakers?

RT @Pistachio: “We’ve always held it important to make Twitter reach the weakest signals in the network.” -@ev

What is an active Twitter user? Tweeting all the time? No. Someone getting value, via Google, 3rd party app, etc.

Twitter 2 way medium, the more a user listens the more likely to engage. Maybe RT, reply, etc. not necessarily broadcast

Umair was booked at an crummy hotel, got no satisfaction on the phone, but Tweeted unhappiness and got a new hotel.  Twitter played a role in fixing my vacation? NO someone listening & acting fixed it.

Twitter #1 principle “Be a Force For Good”

Thin Value: making profit thru little value Thick Value: making profit while delivering value to customer

On the web we expect a relationship with companies, in RW they are a black box.

Twitter a distraction from a boring #keynote about Twitter.