links for 2008-02-17
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Description of website metrics formulas for an Engagement Index tracking loyalty, recency, click depth, interactivity, duration, and subscription.
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Results of a study of how mean and women consume video content and confirmation that noon is the new prime time.
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Study releals the behavior of heavy, moderate and light online video viewers as well as segmentation of “On Demanders,” “Sight & Sounders,” “Television Devotees,” and “Content Explorers”.
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…and better looking too.
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