Trumblog

BIGresearch released a similar study to the one that I blogged about earlier.

“Technology is creating new media options faster than most people can assimilate and is causing more multitasking. Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn’t providing the requisite information,” said Gary Drenik, President of BIGresearch.

Some of the interesting nuggets from the survey include:

• Regular simultaneous media consumption for online, newspapers, magazines, radio, TV and direct mail is up from 1% to 35%, depending on the medium.
• Top simultaneous media used when reading a newspaper are: watch TV, listen to the radio and go online.
• For people listening to radio, other media simultaneously used are (top 3): engage in other activities, go online and read the newspaper.
• Top 3 Media for triggering an online search: Magazines, Reading an article on the product and TV.

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