Most Multitask While Online
I thought that it was just my wife and I who sit on the couch with our laptops while watching TV, but it looks like there are a lot of us doing it. According to a recent study by Burst Media 82.4% of respondents were doing something else while online.
| Activity | % |
|---|---|
| Watching television | 58.3% |
| job-related activities | 33.0% |
| reading a book | 31.1% |
| reading a magazine or newspaper | 29.7% |
| talking on a cell phone | 23.6% |
| listening to the radio | 21.6% |
| school work | 17.9% |
| sending text messages by cell phone or other device | 17.8% |
| playing video games | 15.5% |
They go on to discuss “super-taskers” the 23.6% who are involved with more than 4 types of media at the same time. That’s me though honestly my watching TV while doing work online and IMing co-workers doesn’t seem nearly as nuts as watching TV while surfing the web, reading a newspaper and listening to the radio.
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