Most Searchers Use 2 and 3 Word Phrases
OneStat published some interesting data that indicates that most people use 2 and 3 key word phrases when using search engines.
Length of Keyword Phrases
| # of words | % of searches |
|---|---|
| 2 | 31.91% |
| 3 | 27.02% |
| 1 | 15.22% |
| 4 | 14.75% |
| 5 | 6.49% |
| 6 | 2.68% |
| 7 | 1.12% |
| 8 | 0.48% |
| 9 | 0.22% |
| 10 | 0.11% |
Searchers have learned that 1 word phrases just aren’t providing the targeted results that they are looking for and therefore branch out into longer keyword phrases. In particular I find it interesting that searchers are just about as likely to use a 4-word keyword phrase as to use a 1-word phrase.
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