Trumblog

These are my links for September 22, 2008 through October 2, 2008:

• Americans Expect Companies to Have Social-Media Presence – An overwhelming majority (93%) of online Americans say companies should have a social-media presence, and 85% believe these companies also should be interacting with consumers through social media. Americans are eager to deepen their brand relationships through social media. It isn’t an intrusion into their lives, but rather a welcome channel for discussion.
• Study: Seniors Not Quite Embracing Generic Drugs – Seniors are more likely to choose the more expensive originals when the government is covering the costs, but ask their pharmacist for generic medications when they are paying. The study was published by Medco Health Solutions Inc
• Narcissists easy to spot on Facebook—if you know how – The quantity of social connections on Facebook correlate strongly with a user's narcissism. Pictures posted by narcissists had strong elements of self-promotion and appeared to be ones that made their owners look attractive. Average people are not looking to the web as a vehicle for self-promotion, since they could be distinguished from narcissists. However, the researchers caution that those who are overly fond of themselves tend to cultivate a wide-but-shallow social network.
• WordPress Developer’s Toolbox – WordPress-related links to Helpful Resources, WordPress Tutorials, Basics of Creating a Theme, Multiple Hints, Tips, and Tricks, Working with Categories, Navigation Menus in WordPress, WordPress as a CMS, Working with Comments, Working with Headers, Footers, and Sidebars, Web 2.0 Integration, Styling, WordPress SEO, Working with Feeds, Working with Featured Posts, Working with Custom Fields, Other Tutorials, Articles from the Official WordPress Codex, Blank Themes, WordPress Design Inspiration, Icons for Your Themes, Places to Distribute Free Themes You Have Developed, Galleries of Free Themes that Accept Submissions from Designers and Marketplaces to Sell Your Themes.
• Divide and conquer: novel patient-segmentation approach leads to new … – A novel patient-segmentation approach leads to new opportunities: anonymized patient-level data can be used to segment patients according to clinical factors, therapy usage, and demographics, allowing pharmaceutical companies to reach the right physicians and patients with the right messages.

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