Trumblog

These are my links for September 8, 2008 through September 12, 2008:

• Zebra Striping: More Data for the Case – ** Posted using Viigo: Mobile RSS, Sports, Current Events and more ** As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

  Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us!

• ‘Gamma Women’ 55 Million Strong, to Define New Marketing Model – Gamma Women join Passionistas, Mavens and Connectors, they're the marketers best friend. Gamma Women are well-off financially, but their choices express their creativity and personal style, making their homes comfortable and welcoming, and doing their part to preserve the environment. They are true brand advocates who are passionate and spread the word about what they like.
• Online Health Information Sites Surge, WebMD Top Display Ad Publisher – The health information site category has grown 21% in the past year, from slightly less than 57 million unique visitors in July ‘07 to 69 million this July – or more than four times the growth rate of the total US internet population, according to a comScore study. WebMD leads the space with 17.3 million visitors in July, followed by Everyday Health with 14.7 million (up 63%), Revolution Health Network with 11.3 million visitors (up 182%), and AOL Health with 11.1 million (up 88%).
• PIP_Podcast_2008_Memo.pdf (application/pdf Object) – 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. Of those that download, only 17% do so on a typical day (which could be seen as once a week and could be tied to the need to recharge an mp3 player or frequency of podcast publishing). Men download more (22%) than women (16%). Other leading indicators are age (18-29 yearolds are most likely) education, length of online experince and having a broadband connection at home.
• Be Smart About Prescription Drug Advertising — What You Should Know about Prescription Drug Advertisements – FDA site educating consumers on prescription drug advertisements includes basic information on regulations, sample ads (correct and incorrect), questions to consider, glossary, FAQ, etc.

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