Trumblog

Evan Tracey, chief operating officer for TNS Media Intelligence/CMAG offers the following observation on why politicians will not spend as much on online advertising as they do print, Television, radio, etc.

“[Campaigns] don’t find [online] to be an effective messaging tool for undecided voters late in the race, which is when most of the money is spent on media.”

Personally, I’m surprised that this is true and would love to know where that understanding comes from. I am glad to know though that the rational is based on an understanding of the target audience rather than cluelessly missing out on an opportunity. Tracy does acknowledge that campaigns have taken advantage of YouTube and MySpace to interact with voters and exploit the web for fund raising. His comments were made at the UBS 35th Annual Global Media and Communications conference.

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