Trumblog

Hard data from Deloitte reinforces the value of the Cluetrain “markets as conversations” idea. According to a study released earlier this month, 62% of consumers read consumer-written product reviews on the Internet and of those that do 82% make purchase decisions based on those reviews. Not only that, but 69% of consumers then pass that information along.

Clearly consumers like and use product reviews so then why don’t all sites include them. And if product reviews both drive word of mouth and significantly influence purchasing then why are we still bombarded by marketing messages that speak at us rather than with us? Important concepts to keep in mind for every marketer.