Trumblog

New Look

Trumblog: Musings of a Geek MarketerSo I used the long weekend for a little upgrade to the Trumblog and swapped out the theme and cleaned up the blog a bit. It’s nicer than the old look that was looking a little generic and shows a bit more personality. Special thanks to Donna Megquier who had the inspiration to incorporate my glasses in the design and helped me out with a little PhotoShop magic when paint just couldn’t do it for me. Anything that you like about the design is her, anything that you don’t is my fault.

The banner still needs to be tweaked and there are a few more enhancements that I want to make, but I’m happy with the results.

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Thomas’ links from May 24, 2008

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Ad Supported Music Downloads; What Took So Long?

Advertising could be the price of free musicMicroSoft announced on Wednesday that there are exploring options for ad supported music. The situation that they proposed and demoed at Advance ‘08 is that a company or brand sponsors a concert. The Zune Social profiles for the artists performing at that concert would then have an ad for that company or brand on it and if you were to “friend” that artist you might be able to download tracks by that artist for free. The company or brand logo then could appear in the album art associated with that track.

The announcement has led to some hoopla, gnashing of teeth and throwing stones at MicroSoft, but I just don’t get it. I think that this is a logical option and wonder why it hasn’t already been done.

Let’s start with the acknowledgment that stealing music is wrong and illegal; because if you compare free vs paying anything whether it is money, attention, etc. free always wins. In this plan you have the option of downloading music for free, but in exchange you have an advertisement on your mp3 player. Now as far as I know this is not an audio ad at the beginning or end of the track, this is an ad instead of album art or a text ad somewhere associated with the track. How is this more obtrusive than an ad on Pandora or LastFM? It certainly seems less annoying than an ad on the radio or a podcast.

Personally I’m a little anal about the data associated with my music so I’d want the “real” album art for a track and the correct track, artist, album names not ads and it seems to me like that would be an option. Assuming that the ad is album art for the free tracks, that can be swapped. It’s not hard at all. If the ad is text somehow associated with the meta data that can be edited too assuming that there is no DRM associated with the track.

And that’s the rub. If I am paying for that music with attention I want that music to be mine, not the advertisers. It needs to be DRM free, which is really to the advertiser’s benefit when I share that awesome song with friends. The music has to be good. In college I’d buy promo tapes hoping to discover a new band and generally expand my taste. There was usually one or two good songs on each. If the music doesn’t at least hit the 10% ratio of good music to junk, and it probably needs to be higher, then people won’t be bothered to download the song no matter how free it is. And finally there has to be a logical connection between the music and the advertiser.  Sports drink ads for Belle & Sebastian listeners just isn’t going to make a logical connection.

Sure, free music without any advertising would be awesome, but this seems like an awfully small price to pay.

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Geeky Gift Ideas

In Spanish there’s a word “antojo” which means a little thing that you want, not because you need it, but because you just want it. I’ve got three. They are all around the $150 price point and perfect for Father’s day if you ask me.

The Netflix Player by Roko1. The Netflix Player by Roko - the new set top box for Netflix that allows you to stream movies from Netflix.com to your television.

Do I need this? We rely on the DVR a lot, use Comcast’s On Demand like crazy and watch shows online. We don’t use our Netflix subscription nearly as much as we should; I have one DVD from them that was shipped 6 months ago back in November. I’ve watched videos streamed from Netflix maybe twice and the number of available videos is pretty limited.

So why do I want this instead of flipping around until I find Taledega Nights again? It’s just such a damn good idea. It’s so logical I can’t believe that it wasn’t done before. The beauty of the idea alone makes me want it.

The Chumby2. The Chumby - this is the mini monitor with wireless access that will display just about anything that you that’s online. So it can be your alarm clock, be a picture frame, a radio, a video player, an updater of news or weather or social network or weather or just about any other information that you can find online .

I have a home theater system, a smart phone, a laptop, why do I need this when I can get access to any of this content through so many other channels? The neat factor. This small window into the particular part of the web that you want is just enough functionality to push your creativity into new ways to use it.

Flip Ultra3. The Flip - a no frills video camera that you can whip out to capture life’s little moments with hardly any startup time. The flip-out USB arm allows you to download and share video just as quickly and easily. Tres-cool.

With my background in film and video, and my wife still in the business, we actually have a few video cameras and this does not surpass them for features, video quality or anything else except for size. We also have several digital cameras, each of which will record video, which I imagine is roughly the same quality as the Flip offers, and phones with cameras too. I am not lacking for video options.

Why does another video camera that offers no benefits interest me? I don’t know, but it does. Back in the 80s there was this kid’s video camera that shot poor quality video on an audio cassette. PixelVision’s low tech, low quality, cheap source made it interesting to experiment with for us just out of school film geeks. This little thing evokes memories of that for me.

Those are my three geeky antochos, What are yours? What have I missed?

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Thomas’ links from May 22, 2008

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Thomas’ links from May 21, 2008

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Thomas’ links from May 19, 2008

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Thomas’ links from May 18, 2008

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Viigo’s Tango Video Explains New Features

Viigo Tango HomepageViigo posted a video describing the features of the Tango beta release for WES. It’s been there for awhile, but it’s whetting my appetite for Tango. Some details on the release’s new features; RSS, sports, weather and WES Conference data, are explained. More features including podcasts, stock information and flight schedule updates are expected for the beta. The home screen now shows all of the services in the service library and their intention is to open up their API and allow third parties to produce services as well.

The video says that RSS feeds won’t see much difference because of their focus on other areas for this release, but that enhancements will be coming.

Sports will provide access to final and real time scores for the NBA, NHL, MLB and Golf. Users can select the specific sports to follow, but not specific teams. I’m not a golfer, but the leader board functionality looks detailed enough to satisfy fans. They promise that the NFL and soccer (MLS or international?) will be included by the fall.

Weather data is provided from Accuweather and provides current conditions and a 5-day forecast for any city in the US or international. That will put an end to my Weather.com daily email update. You can add cities from your BlackBerry and see temperatures in Fahrenheit or Celsius

Since this video was produced to showcase Tango at the WES conference that feature has the most detail. WES data is personalized based after logging in. Conference data including the time and a description is available and can be added to user’s schedule. The schedule can also be added to your BlackBerry calendar, which seems very handy. Sponsor data is also available and you can request more information from these sponsors. I can see these features becoming well used for many events and conferences and is probably the money maker that Viigo’s looking for.

A nice look at the upcoming enhancements. I’m looking forward to the beta.

Viigo Tango displays sports scores Viigo Tango includes weather updates The WES conference schedule on Viigo\'s Tango release

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Thomas’ links from May 17, 2008

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