Trumblog

Here is another of my old posts from a now defunct blog, originally posted 6/13/07.

Ask five different people what “Web 2.0″ is and you’ll probably get five different answers, but it all boils down to new ways of interaction and communication online.

Blogs, social networks (like MySpace, Friendster and LinkedIn) and other user-generated content (like YouTube and Flickr) give more people greater opportunities to make their voices heard online. At the same time, new systems for spreading and collecting information (RSS, content aggregators, social bookmarking) make customized content available to us when and where we want it.

This all leads to more people sharing more personal communications that are then custom-delivered to us. This is a perfect combination for developing a relationship with the people who use our products and services. Listening to what your customers want and like, and then communicating with them in an honest and personal way, makes your message more impactful, leading to trust and loyalty. If we don’t we miss one of the best opportunities to connect with our customers.

So do you have a corporate blog for speaking directly with your customers? How about a wiki that brings together your company’s and audience’s knowledge of your products? Is your brand community-driven and would a social network help to bring them together? Could you use the Long Tail model and make more products and options available to your visitors? Are you ready to take advantage of these opportunities, and do you know enough to make an informed decision?

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