Trumblog

Back on the issue of politics and Web 2.0, Global Market Insite, Inc. released a poll the other day on the impact of social networks on political campaigns. According to this poll of 2130 consumers between the ages of 14, while only 17% of people have viewed candidates profiles, 53% of visitors felt more likely to vote for a candidate after viewing their MySpace page and 64% of visitors felt that they personally knew them better after viewing the candidate’s MySpace page. I’d love to see some similar data for the effects of seeing a commercial or reading a brochure.

A few interesting takeaways from this poll are that the 18-24 age group was more likely to have viewed a candidate’s social network profile (39%, 16% higher than the next closest age group), but that the 25-34 age group was more likely to be influenced by it (71%, 18% higher than the 18-24 year olds). The fact that 18-24 year olds were the most likely to have seen a candidate’s profile is clearly just due to being more likely to traffic social network sites the younger you are. What I’d love to know is what causes them to be less likely to be swayed by the profile. Distrust of politicians in general? Distrust of online profiles? Lack of interest? Lots to mine there.

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