Trumblog

A couple weeks ago Skittles changed their website so that rather than Skittles.com leading to a brand website it now leads to one of several social media websites, Facebook, Twitter, YouTube, Wikipedia, etc. along with a widget allowing visitors to navigate between them.  Relying on these sites rather than their own releases their control of the brand and places it in the arms of their fans to steer, amplify and spread.  Skittles also adds to  the conversation through media on YouTube and Flickr.  Though Skittles was not the first brand to have done this, Mondernista has used this strategy for over a year now, it resulted in a flood of news stories and blog posts.

Now a company, UnHub makes it easy for you to “Skittle yourself” and use your fan’s, or your own, online activity to publicise yourself and your engagement with the online conversation.   UnHub makes it very easy to set up a page with links to almost 50 websites and includes analytics of activity on your page.  Take a look at Barack Obama’s UnHub, with links to his Wikipedia entry, WhiteHouse.gov, his Twitter account,  his books on Amazon.com and his YouTube account page.  Josie’s Retaurant uses their UnHub page interestingly with links to their website, third party menu and delivery sites and of course their Yelp reviews.  I’ve set up my own UnHub page with links to my LinkedIn page, blog, Twitter, Del.icio.us., Google shared items, Flickr, my music reviews blog Playlistapalooza, Zune and Yelp that should show my full range of activity and interests. I’ve also added a link from my Lifestream to my UnHub page, which may seem duplicative, but there you have it.  Let me know how you have used UnHub in interesting ways and why.

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