Trumblog

While digging out from the mounds of email and posts that went unread while on vacation last month and taking care of the end of the year craziness I came across this little nugget that reinforces the value of social marketing.

Chris Cunningham at Freewebs dug deeply into Pew data on internet usage pulling out the facts that while less of the 35-44 year old “Family Decision Makers” demographic uses social media than the 18-24 year old group, because there are so many more of them the actual number of Family Decision makers using social media is much higher; 12.9 million versus 8.6 million. It’s not hard to assume that the amount of money that they are spending is also higher. In addition the 35-44 year old demographic also leads in page views against the content that they create and are loyal to their social networks of choice.

So putting this all together now:
Consumer-written product reviews are generally positive, extremely popular and lead to sales. Family decision makers use social media more than other groups both as a larger population and through greater engagement as measured by page views. As the name suggests, family decision makers also control family spending. Therefore social media is an excellent tool for accessing the family budget. It’s not just teens on MySpace. It’s not just the disposable incomes of young adults. It’s everyone, every budget, everywhere influenced by social media.

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