Trumblog

You don’t need to make a grand gesture to deliver a brand experiences.  As a matter of fact the best brand experiences are found in the details.  Take for example this registration form for the Omni Hotels & Resorts loyalty program and the salutation options.  Beyond the standard Mr, Mrs, Ms, Miss and Dr options included are Prof, Father, Gov, Judge, Lady, Lord (my favorite), Pres, Chef.  It’s a little thing that reinforces what kind of people stay at the Omni. Wouldn’t you want to be one of them?

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