Comments on: The History of Nonsensical Names http://ttrumble.com/the-history-of-nonsensical-names/ Musings from a geek marketer. Mon, 30 Jan 2012 05:16:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ted Hust http://ttrumble.com/the-history-of-nonsensical-names/comment-page-1/#comment-1614 Ted Hust Tue, 20 Oct 2009 20:47:34 +0000 http://ttrumble.com/the-history-of-nonsensical-names/#comment-1614 Branding is huge, and if you can create a brand name that is memorable, you've won half the battle. Hulu recently has done an outstanding job of engraining their name (Hulu.com) into your brain using those really wierd commercials where they market themselves as a company bent on taking over the world. The name you choose is SO important, especially if you're a "web-only" business. Take your time and be sure to think of every angle before deciding officially. Branding is huge, and if you can create a brand name that is memorable, you’ve won half the battle. Hulu recently has done an outstanding job of engraining their name (Hulu.com) into your brain using those really wierd commercials where they market themselves as a company bent on taking over the world.

The name you choose is SO important, especially if you’re a “web-only” business. Take your time and be sure to think of every angle before deciding officially.

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