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We Know An Ad When We See One

Census ClockMy friend Donna regularly point out on the sites and elearning courses that we produce that right hand portlets can look like ads, which can then be ignored by visitors. I love to prove her brilliance and if I can do that by citing Jakob Nielsen that’s even more fun. His article on site design failure due to content looking like a promotion explains Donna’s point perfectly. Especially love his use of heat maps to tell the story. Good stuff.

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