Trumblog

This is a live blog of Andrew McAfee‘s session at South by Southwest on March 15, 2010.  The session focused on the barriers to adoption of web 2.0 within corporations and recommendations for overcoming them.  Overall it was inspiring, straight talk.

10:54:03 AM: RT @SterlingBooks: 2.0 is an amorphous term – quality comes from collaboration, innovation, but not strict preplanning.

10:54:47 AM: RT @Beckland: We found that you get great quality information, navigability, etc when we get out of the way of users

10:55:02 AM: RT @kekocher: If you want to control the outcome, control the process

10:55:56 AM: RT @CharlesOuthier: 2.0 = freeform visible emergent non-credentialist approaches to group work done & supporting tech

10:56:08 AM: RT @walkerfenton: sharepoint is white hot. lots of competitors emerging…

10:56:17 AM: RT @Beckland: McKinsey: enterprise 2.0 survey for last 3 years; each year numbers increase for ROI of tools

10:57:04 AM: RT @bettywriter: reaching a tipping point w/free-form tools? McKinsey study shows biz benefits. Social software maturing

10:57:49 AM: RT @Beckland: Explaining Facebook to corporate users & trying to make the case for biz is a failure, they must try it

10:59:11 AM: Don’t show Facebook feature examples, better example of benefit is to show before & after.

10:59:49 AM: RT @Beckland: Why aren’t more people buying TiVO despite obvious benefits & great user advocacy? People love of the status quo.

10:59:56 AM: RT @Beckland: Tech industry burned themselves by overselling and over promising tech solutions to corporate America

11:00:14 AM: RT @Beckland: corporations are unimpressed by features and novelty; those are actually problems to overcome

11:00:48 AM: RT @SterlingBooks: “Middle Management is the transmission belt of an organization” – essential, despite new features.

11:02:06 AM: RT @Beckland: Ouch. Tech industry says don’t need middle management. But need middle management to adopt our solutions within organizations

11:02:28 AM: RT @bettywriter: Corporate mindset: ROI-seeking, convinced of their own uniqueness.

11:03:07 AM: RT @Beckland: Corp managers are voracious consumers of theory; hence the rise of the biz book industry

11:03:28 AM: RT @bettywriter: Corporate mindset: Swayed by theory, evidence, narratives, peers; afraid of being left behind.

11:05:17 AM: RT @Beckland: Tech ind makes buzz phrases as a form of self congratulation, but constant churn of jargon is tough for corporations

11:07:15 AM: Trend: scholars writing accessible books that put the tools in our hands

11:10:08 AM: RT @krlooney: Comparisons not demos; Theories & frameworks – backed up; Granovetter “Strength of Weak Ties” 1973

11:10:48 AM: CIA great case study for using web 2.0, security issues, sharing & compatibility issues, etc.

11:11:27 AM: If only HP knew what HP knew then HP would be 3X more productive

11:13:49 AM: Web 2.0 Not gving everyone in an organization a telephone, but megaphone. Scary. Don’t be dewy eyed technologist

11:16:03 AM: Don’t talk to corps like they are dopes or the problem. Universal truth

11:16:20 AM: RT @bettywriter: Bosses: Activate peer effects, anticipate/allay concerns, show you understand problems, don’t treat like geeks.

11:17:10 AM: Learn more 20adoptioncouncil.com. Sign up now.

11:17:53 AM: Nelson Mandela – the job of a leader is to find the spark on genius of everyone in the organization

11:19:51 AM: CEO as smartest guy is passe; CEO as guy to turbo-charge org is in.

11:21:02 AM: Important Shift: default mode of working has changed from working in private to working in public.

11:23:27 AM: Millenial shift “Well why wouldn’t I…” work in public, share work before it’s done, etc.

11:26:12 AM: If a corporation thinks 2.0 is another flavor of the month, they will wait it out. Gotta keep hammering it.

11:30:38 AM: RT @Beckland: Cluetrain Manifesto was deliberately written to be confrontational; don’t use it to sell in to corps