Trumblog

Some of data points that I didn’t call out in my earlier posting about Keller Fay Group and Bazaarvoice’s survey of 1300 online reviewers were that

• 90% write reviews in order to help others make better buying decisions, and
• over 70% want to help companies improve the products they build and carry.

These findings dovetail neatly into two of Communispace’s hierarchy of social needs that people seek in social networks

2. Status and self-esteem
3. Giving and getting help

That correlation just gives this idea from Communispace more credence. I’ll be applying it to more social networking concepts to see if it continues to hold up.